The Lean Startup Eric Ries
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful
January 26, 2024 - 232 words - 2 mins Found a typo? Edit me
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
Key Takeaways
- Test frequently and learn quickly
- Observe and measure real customer behaviour
- Focus exclusively on capturing actionable Metrics
- Be comfortable pivoting based on key learnings
- Embrace new accounting methods
- Learn what is not working and apply changes immediately: stay lean
Summary
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300 pages