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The Lean Startup Eric Ries

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful

January 26, 2024 - 232 words - 2 mins Found a typo? Edit me
management leadership

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

Key Takeaways

  • Test frequently and learn quickly
  • Observe and measure real customer behaviour
  • Focus exclusively on capturing actionable Metrics
  • Be comfortable pivoting based on key learnings
  • Embrace new accounting methods
  • Learn what is not working and apply changes immediately: stay lean


300 pages